Selling Green

by Tracy Reid, East Coast Design Center Manager, Shaw Industries

You learn at a tender age that yellow and blue make green.  The question then becomes how to make green by selling green?  The statistics are in and consumer research reveals that 78% of consumers make a conscious effort to recycle, and 88% are interested in learning about environmental products.  So, how do you close the sale on green products?

Read the rest of this entry »